What’s going on in customers’ heads- Article by Salim Hajje

The traditional mode of developing business strategy seldom strikes a nerve. It relies on bright M.B.A.s and rational marketing, which come up with plans that are logically pure and which may produce incremental gains but which often miss the reality inside customers’ heads that could lead to breakthrough improvement...

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Writing a Business Plan - Guide by Salim Hajje

Every management team should know where it is taking the business, and how it is going to get there. This is the purpose of the business plan. This article outlines the key issues to consider when putting together a ‘typical’ business plan. Depending on the scope of your plan, you may need to omit or combine certain sections...

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Establishing  a Rep Firm - Guide by Salim Hajje

So you want to unleash the entrepreneur lurking inside you and start a representative business? Have you thought it through thoroughly? Do you have a plan? Have you considered all the costs and therefore the risks?...

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Exporting your Products - Guide by Salim Hajje

Exporting can boost your turnover and reduce your dependence on Lebanese-based customers. Moving into export is a big step — it’s important you consider whether your business is ready for the challenge...

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The Value of Organizing - Article by Salim Hajje

Organization is vital for everyday existence. To allow yourself to fully respond to the opportunities and challenges that bombard life at home and at work, you need to be organized. Without organization, you will be lost. Without organization, chaos will overcome you and you can never be as productive and as efficient as you ought to be...

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POSITIONING YOUR COMPANY FOR SALE Article by Salim Hajje

"People who run their business with a ‘for sale' attitude will boost the company's value (even if it isn't actually for sale)...

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Customer Relationship Management - Article by Salim Hajje

Small and big companies’ alike struggle to cope with the latest buzz word in business improvement philosophy: CRM (Customer Relationship Management). Everyone wants it but few know how to go about it. The concept itself is not hard to understand, but installing a successful CRM strategy is tougher...

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Business Etiquette Benefits - Guide by Salim Hajje

This article provides practical information on business and personal actions and activities. It gives you guidelines on how to look for a job, what to do during interviews; how to write persuasive business letters, memos; how to plan and lead productive meetings; how to entertain and much more. All to give you the advantage you need in business...

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